This advertising campaign was built off the key message of “True to This.” This campaign fosters the do it yourself/create your own fun attitude of Volcom Customers. Do things your way, from self-expression in your art, music, fashion, skating, surfing, snowboarding and all parts of your life. I wanted to capture the relentless passion that aimed to drive athletes and artists to ever higher levels of all-consuming competition or creativity. I also wanted to show that Volcom supports you and your self-expression. The art in this campaign is all made by hand from the collages to the stop motion animation and text; all created by hand to further push the message of “Do It Yourself”.