This project aimed to Create a visual identity and communications system for Highland Village Mall in Houston, TX. It was a collaborative piece with Emma Fannin where we both acted as the creative directors and designers. Highland Village currently doesn’t have a unified brand so we created a strong visual identity to improve customer loyalty and create community around the mall. We improved upon the malls way-finding signage as well as created an interactive map for customers. Our new branding will attract customers with its bold colors and illustration which in turn would create a sense of place in the mall.