The goal of this project was to create an identity system for a Savannah, GA Entertainment District. I choose Broughton Street as the central location for this district as it is located in downtown Savannah with multiple restaurants, bars, theaters, and stores and because it already acts as the hub for tourism in Savannah. The idea behind the branding is to capture the rustic and historic feeling of Savannah while linking it with the improvisational nature of jazz. I wanted to create an entertainment district with a focus on the Savannah jazz scene. It will highlight the jazz bars and restaurants while showcasing events to promote local and visiting jazz artists as well as other events happening on Broughton to capture the tourists and inform the locals.